5 Reasons Why Direct Market Orchestration Beats Fixed Payment Offers for Your Energy Assets

11 July 2025
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Energy

As more businesses adopt batteries and flexible loads, a crucial decision arises: should you accept a fixed annual payment from a third party, or take control and orchestrate your assets directly into the energy market? While fixed offers might sound appealing on the surface—offering a “guaranteed” return—they often leave substantial value on the table.

At PowerSync, we enable commercial and industrial(C&I) energy users to maximise their market returns through real-time, multi-market orchestration. Here’s why going direct is the smarter play:

1. Fixed Offers Are Priced to Favour the Intermediary—Not You

If someone’s offering you a fixed annual payment (say, $70k per MW), it’s because they believe they can make significantly more from your asset. And they’re usually right.

At PowerSync, our customers routinely earn over $200k per MW/year from stacked market services like:

  • FCAS (Frequency Control Ancillary Services) Emergency response (RERT, IRR)
  • Spot market arbitrage
  • Demand charge reduction

Why settle for a fraction of the pie, when you can own the whole value stack?

2. Market Revenues Are Surging—But Fixed Offers Don’t Rise With Them

We’re in a volatile, high-value market environment:

  • Spot prices in NSW have exceeded $10,000/MWh during key intervals
  • FCAS prices remain strong, with high-capacity payments
  • Reliability concerns are triggering more frequent RERT activations

When markets spike, PowerSync’s algorithms automatically respond—capturing upside in real-time. But fixed offers are static by design. You take the same payment whether the market is hot or flat. That's a missed opportunity.

3. You Retain Control and Visibility Over Your Asset

Fixed payment models often come with opaque controls or blanket override rights held by a third-party aggregator. You may lose visibility into:

  • How your battery is dispatched
  • When load is curtailed
  • What value is being generated

PowerSync offers full transparency via our platform:

  • Real-time dashboards
  • Site-level digital twins
  • Daily and monthly performance reporting
  • Compliance and settlement tracking

You’re not handing over your asset—you’re unlocking it.

4. You Can Optimise Across All Your Sites and Assets

Fixed offers treat each site in isolation. But real value is unlocked when you manage your fleet holistically.

PowerSync enables you to:

  • Coordinate batteries, flexible loads, and embedded generation
  • Prioritise value across different sites and timeframes
  • Integrate demand-side response into broader ESG or resilience strategies

This cross-site orchestration generates higher returns and smarter dispatch—especially in dynamic markets like FCAS or during heatwave-driven stress events.

5. It Future-Proofs You for a Two-Sided Market

Australia is shifting toward a two-sided energy market—where all resources, large and small, respond to market signals. Businesses that adopt orchestration now are:

  • Aligning with AEMO’s future frameworks (IRP, DRSP, DER)
  • Building resilience against rising tariffs and volatility
  • Positioning for upcoming capacity market mechanisms

Fixed offers may suit the old world. But direct orchestration prepares you for what’s next.

We believe in empowering C&I customers to:

  • Capture full market value
  • Retain operational control
  • Build resilience and flexibility
  • Align with long-term policy and infrastructure trends

With our Australian-built orchestration platform, zero-CAPEX battery options, and performance-guaranteed returns, there’s no reason to settle for less.

Contact PowerSync Technologies today to take control of your energy assets.

Whether you have batteries, flexible loads, or are considering your first project, we’ll helpyou maximise your returns through intelligent orchestration—not outdated fixedoffers.

Your energy assets and flexible capacity are valuable. Let’s make sure you get paid what it’s worth. Contact Us today!

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